For this discussion, read and critique the following two research papers (linked in Resources). Talpau, A. (2014). The marketing mix in the online environment. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 7(2), 53–58. Naik, P. A., Raman, K., & Winer, R. S. (2005). Planning marketing-mix strategies in the presence of interaction effects. Marketing Science, 24(1), 25–34, 177–178. Discuss their credibility: Are they peer reviewed? Does one appear more credible than the other? Why? Give specific examples.