The Case of Ukraine
The subject is to make a cross-cultural comparison between Ukraine and France
Here are the key concepts that are asked :
Introduction to International Marketing: Globalization, global industries, standardization vs adaptation,
management
orientations, motivators and obstacles.
Macroenvironmental analysis: Technological, Ecological, Economical, Political, Legal, Educational
environments.
Macroenvironmental analysis: Cultural environment.
Global market research, market selection, market entry strategies.
Global distribution strategy. Global Product strategy.
Global pricing strategy. Global promotion strategy.