Customer Lifetime Value

      Order Description   What is Customer Lifetime Value? Describe a situation where a company should focus on CLV to cultivate their customer relationships. Describe a situation where CLV and customer retention will not be important. Define and describe Database Marketing and CRM. What are the pros and cons of Database Marketing and CRM? Provide an example in which each approach is used effectively. Discuss how the theoretical concepts covered during this week can be related to your organization. In particular try to address the following aspects Who are your customers? How does your company attend to or measure customer satisfaction? Is the customer feedback process effective? What additional steps the organization could and should take to better address customer expectations/needs?