Data sharing

Tech companies make billions of dollars gathering and selling the data we willingly give them.
The following link provides an argument that "we bring this on ourselves."
https://www.wired.com/story/why-are-we-so-surprised-by-facebooks-data-scandals/
Given the current climate, and peoples' tendencies to not pay much attention to data sharing and

companies' data sharing policies, what can the ethical business, and ethical employees, do to maintain

ethical behavior standards around gathering, selling, and acquiring client data?
Second, how can a company assist users in understand the ramifications of sharing data with your

company?

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