In the next two years, I would like to start and operate a successful neighborhood food market that will offer a wide variety of African, Caribbean, and Asian grocery products. These products will be offered at reasonable prices in order to accommodate the needs of a diverse growing population in t Denton County, Texas.
Home country:United States and Target country:United Kingdom
Pls write question and answer below.
Consumer Emotions and Price Elasticity
Using a core product or service at your company, read and reply to each of the prompts below:
Assess your product/service in terms of price elasticity of demand:
Is it elastic or inelastic?
Support your answer with a clear rationale
Describe the consumer’s emotional experience when using your product/service:
What emotion does this product/service elicit from its users?
What recommendations do you have for evaluating and improving its emotional impact?
In the article The Last Mile, Soman argues leaders do not focus enough on where consumer decisions actually get made:
What does the customer experience look like?
What recommendations do you have for evaluating and improving the customer experience?