DeBeers Case Study

DeBeers Case Study Order Description Attached is a Strategy case study developed by MIT Sloan School of Management about a dilemma the diamond company De Beers faced in the 1990s—whether or not to enter the synthetic diamond market. Imagine that you work at De Beers during the 90s. You need to help the Board decide whether to abandon the strategy that allowed for a De Beers monopoly, or whether to stay the course. You're on the side that believes De Beers should begin manufacturing artificial diamonds and enter this new industry. Comment with reasons why you believe your position is correct. As you form your arguments, think about financial troubles, market share, stockpiling diamonds, branding, diamond prices, and the illusion of diamond scarcity.