Delivery Disaster

 

Please read “Case Application 2: Delivery Disaster” on page 478 of your text and answer the following: Beyond it being vulgar and disgusting, what do you think of this situation from the perspective of managing communications? Why do you think Domino’s executives took a wait-and-see attitude? Why was this response a problem? How could this type of communication problem be prevented at other Domino’s Pizza restaurants?

 

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