• How well-crafted survey questionnaire should look like?
• Biases in responses (response style) to questionnaire surveys.
• Principles of scientific method. • Research statement, research question, research hypothesis, research aim.
• Different type of sampling methods and when they are used.
• Plagiarism and ethical concerns in research
• Different terms: applied business researc, basic business research. universalistic research, particularistic research, deduction, induction, types of scales, quantitative methods, qualitative methods, between factor design, within factor design, laboratory research, field research, sampling error, non-sampling error