Develoment of business idea and industry/market analysis

Develoment of business idea and industry/market analysis This is part 1 of the development of your business plan, which is about crafting of your business idea into a viable business model , review of your market or industry, identification of competitors and your competitive advantage. This will be based upon a relevant literature review (included as an appendix). Marks will be awarded as below: Clarity, consistency and originality of value proposition(s) 15% Clear identification of target market segment(s) (incl. size estimate) 15% Comprehensiveness of market analysis 20% Identification of competitors & comprehensiveness of competitor analysis 10% Identification of competitive advantage 10% Appendix: Relevance & comprehensiveness of literature review 20% Overall presentation, including clarity of English 10% 100% Assessment 2: Preparation of Business Plan Weighting: 50% Guideline length: maximum 2500 words Mode of activity: Individual This is part 2 of the development of your business plan, which is based upon assessment 1 research and analysis. It is about your market entry and growth strategies and how you mobilise your resources to launch the business.Marks will be awarded as below: Consistency/originality of market entry strategy 15% Consistency/originality of market growthstrategy 15% Comprehensive identification of operational issues 15% Comprehensiveness and accuracy of financial projections* 20% Comprehensive identification of resources required and financing 15% Identification of material risks and their mitigation 10% Overall presentation, including clarity of English 10% 100%