Developing refrigerator for India’s rural poor

  What were the pros and cons of attempting to develop a refrigerator for India’s rural poor? What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying? Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not? Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India? What other products might the lessons Godrej learned which chotukool apply to?