Digital Marketing

    “Our customers don’t use our website. We sell to them in person. Why should I bother having a website and spending all this time on it if my customers never go online?” No consumer is wholly digital, or not. Give the counter argument to this rant your CEO just gave when you were proposing the idea of updating your website. Define all 3 sides of the SEO triangle. Then, imagine you are in charge of SEO for Crane Brewing (http://cranebrewing.com/). What elements of your site fall into each of these three sides of the SEO triangle? Provide at least 3 examples for each side of your triangle.