Digital Marketing and Communications:
Digital Marketing and Communications:
This assignment contributes to 50% of the total module mark.
Learning Outcomes
4. Research and assess opportunities for the application of digital marketing and communications practices within specific markets
5. Create detailed, actionable e-marketing plans
6. Identify the information, systems and process requirements for successful integrated, customer-focused e-marketing management
7. Apply quantitative techniques to analyse marketing data
Identification of group and individual components:
The assignment is to be completed individually by each student.
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