Discussion Activity

    Read the case study NetConversions Influences Kelley Blue Book. I selected the case because it provides a good example of an organization trying to use data to address a specific concern and because the research team provided a range of ideas for how a study could be conducted: from observational to experimental. Imagine that you and your team work for NetC. If the senior leadership team at Kelley Blue Book called you in to justify the type of design selected for this study, how would you do so? (Case Study: NetConversions Influences Kelley Blue Book. Accessible at: http://highered.mheducation.com /sites/0073521507/student_viewO/cases.html (Links to an external site.)Links to an external site.) Details For your initial post, author a brief (100-200 words) analysis of the research. In your response, address the following questions: 1. How were the problems converted into researchable questions? 2. What variables have been identified and how has the research been structured? 3. Finally, provide an assessment: what is the best type of research design for this case? Provide a justification.