Dr. Pepper/7up, Inc

Dr. Pepper/7up, Inc Order Description Times New Roman 12 pt font, 1 inch regular margins, single spaced. 1 page with very brief descriptions of the main elements of the case analysis: 1. Defined problem 2. Brief Description of the situation Analysis and Relevant Information 3. Alternatives and chosen alternative 4. Decision-making and calculations for the chosen alternative. "Calculation include Break-even analysis and Customer lifetime value!" All calculation should be based on assumed numbers if the case dosn't support enough numbers!