ECONOMICS AND STRATEGIES FOR DIGITAL PLATFORMS

  T​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​he Topic is Instacart. 1. What is the core idea of the platform? 2. How has the platform addressed the chicken-or-egg dilemma that is characteristic of platforms? Has the platform achieved positive network effects? If so, how did it manage to accomplish them and has it been able to capture value from those effects? If not, what would you recommend it to do? 3. What is the platform’s monetization strategy? Could the platform​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ earn more through a different monetization strategy? Explain why or why not, justifying your assumptions. 4. Given the competitive and technological environment faced by the platform, how does its strategy fit? When analyzing the platform’s strategy, make sure to consider aspects such as intellectual property, monetization and governance, among others. Explain whether you believe the strategy will maximize successful perform​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ance.