entrepreneur launching a business planning to operate both domestically and abroad
Imagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and
strategies.
Develop a 1,050-word analysis addressing the following:
• Describe your organization's mission, vision, and values.
• Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving
problems.
• Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how
the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions.
• Select two of the following departments and explain marketing's role in coordinating their distinct functions:
o Distribution
o Customer Service
o Advertising and Public Relations
o Research and Design
o Sales