You work for an automobile manufacturer that offers a complete line of vehicles, from full-size pickups and luxury sport-utility vehicles (SUVs) to economy cars and hybrids. After analyzing the recent changes in consumers’ buying habits, your manager wants you to create a marketing information system for the firm. The system should help the firm identify early trends in the marketing environment. Describe an automobile type from the line of vehicles that you will use for the remainder of your post.
Identify the variables in the marketing environment that need to be monitored to recognize and predict trends.
Explain the need to monitor trends for each of the identified environmental variables.