Establishing Brand Identity

  https://youtu.be/RZ-i3A4_6HE?si=vp7HaZ-0-1CaYAdH Watch the video then respond to the following prompt. Understanding the importance of team identity for an expansion franchise to establish brand identity and cultivate a loyal fan base, what steps would you take to ensure your team identity created excitement? Consider the steps taken by the Kraken. What would you adopt and why? Consider the steps in a marketing plan. How would you navigate those steps for an expansion franchise?