Evaluating Market Research Tools

Companies can conduct marketing research in many ways. Let's compare tools. Using the same company from ASSIGNMENT 1, examine the Market Analyses provided by 2016.export.gov, located at http://2016.export.gov (When you type this in, please provide a forward slash and the country you want to research- for example http://2016.export.gov/singapore/. Review the resources that this search yields in order to gather information on possible countries where the company could expand. Compare the information you locate from export.gov against the Market Research Database from U.S. Commercial Services located at http://www.buyusa.gov/ (Copy/Paste this link to your browser- Be sure to use Google Chrome or Firefox as your browser). Once you are in the website, type in the name of a country you would like to research in the top right hand side of the page where you see the search box and press enter.