Everlane in Hong Kong

Write a summary proposal of create an omni-channel launch plan for the initial global expansion of Everlane Fashion company to Hong Kong (MERCHANDISING & MARKETING ) Writing instruction, combine research and marketing writing. (Use simple English writing structure, need 10 online sources ) 1. Why should expand Everlane to Hong Kong? (In Culture, Political, psychology, social, economic ) 2. What would make them succeed in Hong Kong? (at least 8 points with research information provide) 3. Identify Everlane, why you believe would benefit from expanding internationally as well as the market ( Hong Kong) you believe Everlane should expand to. 4. Identify the target customer segments you are hoping to attract. Explain your choices. 5. Why you believe Everlane will succeed when it just has two store in USA? ( Startup)Why Everlane can global expansion in Asia is better. 6. Conduct research on the leading fashion retailers or manufacturers which have expanded internationally. Share a brief comparison of two retailers you researched.