Sun Tzu, the brilliant Chinese general and premier military strategist, lived 2,400 years ago. He wrote a book called The Art of War. His sayings and notes reflect a wonderful relevance to today’s strategic management of business, as well as the art of achieving a competitive advantage. The theme of the book is that “war is won not through strength but through skillful manipulation—a victory of the writing brush and brains over sword and strength” (Shlapentokh, 2006).
Examine this quote from Sun Tzu: “Thus those skilled in war subdue the enemy’s army without battle….They conquer by strategy.” How would you relate this to business policy and strategic management? Discuss your thoughts regarding this quote