Executive Summary

Demonstrate skill at summarizing essential information about a situation, topic, event or report, including relevant, illuminating numbers and key questions that need to be addressed. Set Up Imagine you report to the CEO of a major oil and gas company. The CEO hears about a campaign to equate cigarette makers with oil and gas industry executives in the minds of policymakers and regulators. Given her limited time, she asks that you prepare an executive summary of the situation using the Op Ed piece (provided below) as reference. Overview of the Assignment This is the written equivalent of an elevator speech: You are summarizing for a busy executive what she needs to know to be up to date. With that in mind, write 3-4 paragraphs that: a) Summarize the arguments in the Op Ed piece for the CEO and b) Explain the relevance of this issue for the company. You must make very word count. You will be graded on how clear and concise your writing is and on how well you summarize information without sacrificing essential content. Your summary should express in as few words possible everything the CEO needs to know to have a good overview of the situation based on the information you are provided.