What are the resources, capacities and weaknesses of external actors in helping to address vulnerability or alter these trends?
What are the main threats to the COMPANY and its work?
What are the main opportunities that could benefit the COMPANY and its work?
Stakeholders – Who are our stakeholders?
Which other organizations are working to provide the same services/products as we do?
Which other organizations have an interest in and/or influence on our work?
What are our stakeholders’ priorities, interests and problems?
How is our relationship with each stakeholder?
External trends – What are the social, political, economic and environmental trends that may affect our work in the future? Which can we influence? Which can we not influence?