Focal phenomenon of media effects

  Primary purpose of any scholarly field is: 2. What is knowledge? 3. What is the focal phenomenon of media effects? 4. What are ontological and epistemological beliefs? 5. What is the difference between evolution and revolution of ideas? 6. What is a theory? 7. What are advocacy and scientific theories? 8. What are the differences between advocacy and scientific theories? 9. What are the five components of scientific theory? Which ones are the most important?