General Motors

Order Description The aim of this assignment is to test the conceptual knowledge developed throughout the module. The assignment consists of two parts; a portfolio and a report. The portfolio needs to consist of an analysis of media coverage of the student’s chosen company. Analysing media coverage is the most traditional method to measure the results of public relations activities, as clippings can indicate the audience’s potential exposure to the message. This assignment tests students’ practical skills at evaluation, using their theoretical knowledge to offer credible comment on a hot industry topic. REST OF THE INSTRUCTIONS AND AN EXAMPLE OF A REPORT WILL BE UPLOADED