Global Marketing

Drawing on your understanding of global marketing topics, you are required to produce a report of no more than 3000 words (excluding content list, appendices, and reference list) to fulfil the following brief. In the first instance, you are required to select a UK based brand/product. Based on your chosen UK based brand/product, prepare an outline international marketing plan for entry to a new overseas market. The international marketing plan will include an analysis of the chosen country to assess its level of attractiveness and potential challenges for your chosen brand. The plan should include a detailed discussion on the relevant areas of the international marketing mix and a comprehensive justification on your recommended method of entry/operations.