Global Strategy
Global Strategy
Important attention:MUST write this company:Mascoma Corporation
http://en.m.wikipedia.org/wiki/Mascoma_Corporation
This individual assignment requires research. Based on a company of your choice Mascoma Corporation(as per accompanying instructions) you are required to design a manufacturing strategy for it.
Required layout- Manufacturing Strategy Document (an executive summary), followed by the body of the assignment text based on the Terry Hill Model.
1) Manufacturing Strategy Document - To be a 1 – 2 page statement of the final manufacturing strategy proposed for the SBU I division (summarized from The Assignment Text below), and to include decisions, as appropriate, relating to the following issues (a list which can be extended):
a) Process choice
i) Choice of process
ii) Role of inventory
iii) Make or buy
iv) Capacity (size, timing, location)
b) Infrastructure
i) Function support
ii) Manufacturing planning and control systems
iii) Quality assurance and control
iv) Manufacturing systems engineering
v) Clerical procedures
vi) Salary I wage agreements
vii) Work structuring
viii)Organisation structure
2) The assignment text- This is the body of the report, and should include:
a) Development I completion of SBU I Division objectives and strategies which support corporate level objectives and strategies. This will require the application of appropriate theory, including strategic concepts. (It is expected that this will represent approximately 15-25% of the assignment text) 20%
b) Based on the above, design of the manufacturing strategy, to include: 53%
i) Discussion of options for each element
ii) Evidence of application of appropriate theory
iii) Reasons as to why particular options have been selected to the exclusion of others
c) Compare your proposed manufacturing strategy with the deduced existing strategy 7%
d) Address implementation I communication issues 7%
e) Refer to relevant strategy evaluation measures 7%
f) Recognition of, and methods of ensuring that, the strategy remains current within a changing environment 6%
Notes:
1. It is important to demonstrate the application of theory, the development of options, and justified selections
2. You are required to develop/complete the SBU I division objectives and strategies, and then
to design (not report on) its manufacturing strategy. You will get no marks for just restating the actual or presumed current strategy.
ASSIGNMENT COMPANY
SELECTION
A Manufacturing Company (or an SBU within a holding company) of Your Choice
1) Constraints:
a) Currently trading
b) UK , German, USA, or Japanese manufacturing site (location of Head Office/ownership not important)
c) Site employees no more than 1000 (total Group employees may be more than this)
d) Not in the automotive sector
e) Not high volume production (i.e., not “line” or “continuous” production)
f) Not a publically available case study or previous assignment company, or one referred to or used during the module. (You will get zero marks if you use such a company)
2) Some data sources (for company, market, customer, competitor, and product analysis- understanding of ALL of these is important):
Company Report and Accounts
Kompass
Emerald
Business Source Complete
Etc ...
3) Assignment length: 3,500 - 4,000 words, excluding references, and to be submitted through Turnitin. In text references are required, and to be in CUHarvard style.
R Anderson
10.3.15