Prepare a well-organized and well-written report (including references) that contains the information requested. A paper copy of this report is due on November 21st at the beginning of class at 8:30 am. A digital copy must also be emailed to me on this day NO LATER THAN 4PM.
1. PESTEL analysis of your country
2. SWOT analysis of your selected company
3. A review of your country’s adoption cycle for new products
4. An overview of country culture which will impact your entry into that country
5. A strategy of product adaptation or standardization – why did you select this approach?
6. Any additional supporting analysis you feel is appropriate
7. See below for an example of report content
The report will be evaluated on the following:
• Thoroughness
• Analysis
• Creative thought
• Professional appearance
• Clarity of writing
• Linkage to concepts from class
Example of report content (just an example, if including additional elements to better explain your approach are required please include):
1. Select product (must be a product in the Food & Beverage category)
2. Country is provided
3. PESTEL of the country
4. Consumer behaviour
5. Adaptation or standardization strategy
6. SWOT
7. Marketing plan for your product entry into your country (remember to research your target marketing) – 4 Ps, budget
8. Other concepts discussed in class