- How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 200 million subscribers in 48 countries today? (2point)
2 a. What is the Groupon Promise? (1point)
b. How does the Groupon Promise affect a consumer’s perceived risk and cognitive dissonance? (1point) - Describe the five-stage purchase decision process for a typical Groupon user. (2point). Please see the below (next page) for the five-stage purchase decision process.
- What are possible psychological and sociological influences on the Groupon consumer purchase decision process? (2point)
5 a. What challenges does Groupon face in the future? (1point)
b. What actions would you recommend related to each challenge? (1point