Guinness

Guinness The brand is Guinness Industry Information: Category Trends What industry does your brand belong to? What has been happening with your brand in that industry? Please report trends in sales, product development, consumer use, advertising spending etc. Sources: (see Product Category Trends in Katz, also trade associations such as National Restaurant Association www, and trade journals such as the Nation’s Restaurant News https://www.nrn.com/) 49. PFM DEVICES — COMPLEX PROJECT INITIATIVES (Final exam) #1. When PFM Devices acquired Pacmedi and Cartica, what types of challenges did these acquisitions create for IS management who was tasked with integrating these new sources of revenue into the overall organization? How should the CIO deal with these challenges? (25 points) #2. What is the purpose of IT governance? Does PFM Devices exhibit effective IT governance in its project selection process? (25 points) #3. One recommendation regarding the operation in France was to begin thinking about replacing the current business software (ERP system) with one more compatible with the U.S. and Japan organizations. Assuming that PFM Devices had decided to go with one enterprise resource planning (ERP) vendor (e.g. SAP) for the whole organization, what are the benefits and challenges of this option? (50 points)