In the case analysis, include the discussion about the following:
Is Harmonie Water a global brand? Why? Why not?
Based on the findings of Project Unify and Project Aqua, what has Comeau learned about building a global brand identity?
How can Harmonie develop its brand through advertising?
What factors should Comeau consider in deciding how much Harmonie’s brand identity and communications be standardized or customized?
What should the roles of headquarters (corporate) and country managers be in Harmonie’s branding?