How Amazon Uses Big Data in Practice

Description

Companies such as Amazon, Google, and Facebook are using big data to collect information about individuals in effort to understand customer habits and tailor marketing to specific customers. In the articles below, you will take a closer look at the creative ways these companies are using our data and then choose one of these companies to explore in depth.

To successfully complete this discussion forum, follow these steps:

First, review the following articles:

1. Want to Use Big Data? Why Not Start Via Google, Facebook, Amazon, (Etc.)—https://www.forbes.com/sites/bernardmarr/2017/08/14/want-to-use-big-data-why-not-start-via-google-facebook-amazon-etc/#584e72f13d5d
2. 7 Ways Amazon Uses Big Data to Stalk You—-link
   https://www.investopedia.com/articles/insights/090716/7-ways-amazon-uses-big-data-stalk-you-amzn.asp
3. How Amazon Uses Big Data in Practice—-Link
   https://www.bernardmarr.com/default.asp?contentID=712