Explain how characteristics of the legal and regulatory environment affect a company's retail operations. This section is missing. How do the changing regulations and laws impact REI's operations and what specific marketing changes could REI make to minimize their impact? As a secondary source of information in addition to our course resources, please access Moreno (2014) article as well to gain a foundational understanding of how the regulatory environment could impact US businesses in general, then tailor your content to analyze REI specifically in your section.
Explain how characteristics of technological forces affect a company's retail operations. This section is missing. SateII (2013) discusses in his article how companies must adjust their strategies in this age of technology innovation. What is the impact of technological changes on REI's operations and what specific marketing changes could REI make to minimize their impact?