How did the media benefit from their coverage of the case

Select any worldwide case (as stated in the syllabus) that was significantly covered by the media. 
Background of the case you selected with some historical facts to the person(s) involved. 
How did the media's coverage of this case impact viewers (Provide background and details about policy changes, social changes and belief system changes - It is an overall review of the case's impact)
Positive or negative impact overall
How did the media benefit from their coverage of the case.