How many people watch the Super Bowl and the respective Commercials.

  Research how many people watch the Super Bowl and the respective Commercials. Then, research the expected company Return on Investment for commercials aired during the game. In your opinion, was there one commercial that stood out as the best or most influential of the bunch? Describe what made it stand out compared to the others (provide at least one comparison). Were there other market issues or cultural influences in that specific year that made the commercial have significant meaning? What was that meaning, and how does it enhance the influence of customers to buy the product?