Conduct an analysis on Tiktok this two sided platform based on the following questions:
– How strong are the network effects?
– How did they avoid prematurely dismissing the competition?
– How did the Platform avoid dis-intermediation : a failure to capture value when the two sides do business without the Platform
– What types of functions did the firm have to scale?
– Did the firm practice Gating, and if so, which strategy to Gating?
– What success metrics do you think are most important for the firm to track?
– How would you forecast the firm’s future growth?
– Finally, you will share in your own words what you would change about the platform, what you would have done differently, and if there were any tools or
ideas from the course that you would use to improve the overall digital platform.
(Each question should have 1-2 paragraphs or detailed bullet points of a similar length).