Huda Beauty

Huda Beauty How did she get started Her beginning as an influencer. Why are influencer important Networks and public opinion as an influencer How closely it is linked to branding WOM diffusion Quanitifying Influence User generated content user generated branding Huda Beauty most popular campaigns Who is her target, who does she influecer How did other other componies use her as an influencer Her relationship with her audience Branding How did she build her brand Why is her brand more famous everyday Audienece connectivity in branding How has the brand changed through her career How is the brand different from her as a person How did she build brand equity Frequency of brand interaction Connectivity of the brand Cognitive connectivity/ cognitive dissidence Brand conceptual map How did her branding move or change in the digital space and social media Has she done the following Leverage insights from data (close loops) Participate in the customer’s environment Gives them a reason to engage back Connect people Build meaningful networks Retailing How has she started retailing around the work E commerce vs brick and mortar Retailing with customer centricity Customer centric re-invention Conclusion How will she remain relevant What are her future possible issues DO a SWOT Give recommendations on how to improve her business.