Huda Beauty
How did she get started
Her beginning as an influencer.
Why are influencer important
Networks and public opinion as an influencer
How closely it is linked to branding
WOM diffusion
Quanitifying Influence
User generated content
user generated branding
Huda Beauty most popular campaigns
Who is her target, who does she influecer
How did other other componies use her as an influencer
Her relationship with her audience
Branding
How did she build her brand
Why is her brand more famous everyday
Audienece connectivity in branding
How has the brand changed through her career
How is the brand different from her as a person
How did she build brand equity
Frequency of brand interaction
Connectivity of the brand
Cognitive connectivity/ cognitive dissidence
Brand conceptual map
How did her branding move or change in the digital space and social media
Has she done the following
Leverage insights from data (close loops)
Participate in the customer’s environment
Gives them a reason to engage back
Connect people
Build meaningful networks
Retailing
How has she started retailing around the work
E commerce vs brick and mortar
Retailing with customer centricity
Customer centric re-invention
Conclusion
How will she remain relevant
What are her future possible issues
DO a SWOT
Give recommendations on how to improve her business.