Human Resources Management

  . Introduction 10 points Discuss the company’s strategic moves over the last 3 years. II. Internal Environmental Analysis 30 points 1) Create a table that includes numbers for the last three years for the following: - Sales, net profits, and year-end stock price - At least 3 ratios (see the text’s Guide to Case Analysis for help). Your ratios must come from 3 different categories (profitability, liquidity, leverage, and activity). You must have comparators for each of your ratios, either industry averages or ratios of a rival. This must be a table you create, not a cut and paste. The table goes in the appendix, while the body of your paper will analyze/discuss what the numbers in your table mean for the company. Analyze, don’t just report the numbers. 2) In addition to your financial analysis, analyze at least 2 of the following functional areas: • Research and Development • Production • Supply Chain Management • Marketing • Human Resources Management