Read the following Forbes article: https://www.forbes.com/sites/ryanerskine/2018/07/30/study-97-of-business-owners-say-online-reputation-management-is-important-heres-how-to-keep-up/#44cc6c2e6c02
Find an organization that has a positive online reputation and one that does not.
What makes their reputation this way?
How could they maintain or improve their reputation?