If a company is to export its products overseas, what kind of changes, if any, does it have to make to its national marketing strategy to suit the local culture?

  The Question   • Research and write an answer to the following question: “If a company is to export its products overseas, what kind of changes, if any, does it have to make to its national marketing strategy to suit the local culture? Compare entry into two different countries (I choose UK and China, you should only talk about one product for each country)as a focus for your critically analytical discussion of both theory and models, and give practical examples.”