Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement. The IMC Tactics paper Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style. Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must use at least three scholarly source. Must document all sources in APA style Must include a separate references page that is formatte
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