Individual Case: Gaelic

1) Compare and contrast the business models for the two organizations, specifically including their customer value propositions, resources and capabilities, revenue and profit models. 2) Given the strategic challenges and opportunities facing each organization, what components of the business model are not aligned to achieve success in the current environment? How should the business models for each organization be changed to address these misalignments? 3) What are the ongoing source of differentiation and competitive advantage for each of the organizations after your proposed business model redesign?