Integrated Marketing Communication Plan Project

Integrated Marketing Communication Plan Project Choose a company, brand or initiative you would like to develop an lMC plan for. Once it is chosen, you CANNOT change it. 0 Executive Summary - The executive summary should include a concise statement of the problem, a short summary of the major points arising from your analysis, and the major recommendations from your analysis including total cost of the proposed plan. 0 Current Situational Analysis - involves the examination of the firm’s ongoing market situation. 0 Company and Product History I Product Background I Past Advertising Themes I Significant environmental (legal, social, etc) influences. (first phase: governmental but you have to look if there are any social influences) I Relevant Marketing Data (Sales, Market Share, etc). (first phase) 0 Product Evaluation I Comparison to direct and indirect Competition. (listing their main competitors) in terms of how do customers perceive the different brands in the market, their