Integrated Marketing Communications Strategy: Dyson

  Order Description     write an evaluative report on the integrated marketing communications strategy of a brand of your choice (Dyson). In particular, comment on the integration of digital strategies with traditional marketing communications. Your report should draw on academic theory from at least four sources in your evaluation.   - Judge, create implement and evaluate integrated marketing communications campaigns - Comment and reflect on the opportunities posed by new interactive marketing tools with an ability to understand how they will integrate with traditional marketing and communications conceptual frameworks Conduct systematic research drawing upon secondary sources to inform communications decisions.