Describe 2 products that you have bought recently:
One high involvement and one low involvement,
You need to describe them separately considering the 4Ps (Product, Price, place and promotion ) 10%
Pre purchase analysis :
Internal & external factors influencing your decision-making process
(Psychological and social /cultural factors affecting your purchase behaviour)
Deep analysis is needed 15% Internal
15% External
Decision making process:
(Analyse your decision-making process for both products) 20%
Post purchase analysis:
(Apply balanced theory & consistency principal) 15%
Reassess your purchase patterns.
What have you learned from your purchase behaviour?
Provide Recommendations for your next purchase (based on your learning)
(Discussion of learning process is needed) 15%
Presentation & Coherence 10%