International Business

The client is a western manufacturer or retailer considering a major investment in one of the emerging economies (you chose the industry sector and location). Your role is to advise on whether this is a desirable objective. The CEO requires analysis of the general business environment (in the widest sense) in which the investment will take place. S/he also needs advice on what form the investment should take (if you decide it should proceed) and on possible cultural/institutional obstacles to the investment. Also feel free to include any other challenges/opportunities posed by the project.