International business course project;

International business course project; The objective of this project is to be applied conceptual and analytical frameworks that the students learned from this course to the international business environment. Each team should select a firm that competes in the global context and undertake an analysis of one or more issues were exhibited during the course. Company chosen (Kraft Global Company) http://newscenter.kraftfoodsgroup.com/phoenix.zhtml?c=253200&p=irol-newsArticle&ID=2028345 So, the proposal of your project will include a report of 4 parts: 1. A description of research interest for the topic (An introduction/ reasons that inspired you to choose the specific topic) 2. A critical personal investigation, analysis and evaluation relating to the core issue 3. Conclusions/ recommendations  for  your topic. The expected research output section of your description may address the following questions : What is the expected output of the research? What is the value and validity of your result/s? Who will benefit from the result/s? 4.  References In addition, the project should include an one-page, double-spaced executive summary. Assessment criteria of written proposals (10 points): A NUMERICAL SCORE IS PROVIDED FROM 1 (LOWEST) TO 10 (HIGHEST) FOR  THE FIVE CRITERIA BELOW: TEAM: _________                              EVALUATOR:_______________ 1.    Relevance of the used material                                           --------- 2.    Originality of the contents                                                   -------- 3.    Written communication (organization of material, strong structure, narrative style, clarity  of analysis, consistency, spelling/ grammar,references)                                                                     ---------- 4.    Work Management (Competence  of  Quality and quantity of case/ High    Ability to locate the analysis of the title  in concepts)                                                                                                                                                                                     ----------- 5.    Practical relevance of the project (A fully understanding of the researched subject and relative ideas).                                      ----------- TOTAL    _____ Again: Pay attention to the following: •    Structure and narrative style •    Quality and quantity of case •    Analysis and evaluation of case •    Synthesis and conclusions •    Ability to locate the answer/title in management theory