A process for assessing international business possibilities may combine the several elements influencing global commerce. The next step is to select the appropriate entry method.
Use your textbook, the University’s online library, and the Internet to conduct research on business potential and entrance points. Answer the following questions:
The various factors influencing global commerce may be combined in a process for evaluating worldwide business opportunities. Choosing the right entry method is the next step.
Investigate company prospects and entry points using the Internet, your textbook, and the University’s online library. Respond to the following inquiries:
Using examples, describe how a company might evaluate global business potential. Do you believe that when evaluating a potential foreign business opportunity, a company’s size matters? Explain your response.
In your opinion, what would be the single most effective way for a potential international business to gain entry into an international market? What are the apparent risks of the mode of entry you recommend? For at least one other mode of entry, explain why it would be less effective compared to the one you chose.