International Business Environments

Porter’s diamond theory deals with the competitive advantages of nations. According to Porter, nations, like companies, can improve their competitiveness by exploiting factors available to them. The model can be used both to analyse a firm's ability to function in a national market, as well as analyse a national market's ability to compete in an international market. You are required to select an existing, successful global organisation of your choice (possibly from your home country). Critically discuss Porter’s four components of firm strategy, structure, and rivalry, factor conditions, demand conditions, and related and supporting industries and their influence on your chosen organisation’s international success.