International Marketing

Order Description Choose ONE topic from the following three. 1. International Marketing: Process, theory and practice Part A What are the principles and practices of International Marketing? Explain this in relation to theory and operations. Part B Discuss the above in relation to the 4 P’s of International Marketing. 2. International Marketing Entry Methods Part A Explain the different ways in which companies can enter overseas markets. Critically discuss the advantages and disadvantages of these methods with examples. Part B What factors affect the entry methods of companies into overseas markets? Explain this in relation to a) environmental factors, b) product and services and c) branding. 3. Segmentation and Positioning Part A How can international companies segment markets? Explain this in relation to positioning. Part B How can the position of a product or service change in relation to overseas markets? Why is this of importance to international branding?